Book Micro-site: http://www.fruittreerecords.com/book/
The Cliff Child artworks book is a test with a friend, not to sell music but to sell the associated artwork that goes with it. In the world of free music and a void of physical products a book is about as physical as you can get. It is £12 for 80 pages in softback so is the same price of an album.
Below is a video of me flicking over the pages of the book.